The holiday season is just around the corner and many people will be in shopping mode. Twenty percent of music sales take place in the last six weeks of the year, and thirty percent of all sales on CD Baby take place in the last six weeks of the year. Do you know what this means? This means that you need to get YOUR music on shopping lists!
Just think about your own music shopping experience during the Holidays. If you’re like many consumers you may search for all kinds of music, Christmas music and beyond.
So the question is, how do you leverage the holiday spending craze to make more money from YOUR music ?
Here are some tips that may help you out.
- Run a limited-time Christmas or Holiday sale- You can let your fans know you are selling downloads or CD’s at a reduced cost
- Have enough product available to meet demand- You may do a great job of getting the word out about your music, but you need to be prepared to have orders fulfilled without keeping your customers waiting.
- Make it really easy for customers to buy your music- You don’t want your customers wasting time trying to figure out how to buy your music when they come to your website. Make it very clear how customers can easily buy your music.
- Make sure your music in on YouTube– Many people will check out music on YouTube before they decide what they’re going to buy, so you want to make sure they can find your music there too. Another added benefit is if your music is used in any YouTube videos (even if it’s playing in the background) you’ll make money when you opt in to CD Baby’s free sync licensing program.