Starbomb sold 6000 CDs in one week using YouTube, including 3,438 in pre-sales. Their success might be attributed to their channel cross-promotion, collaboration, and their loyal subscribers…but that is not the only reason they have achieved success.
Starbomb works hard making videos and songs their fans love, and are in consistent communication with fans via YouTube and other social networks. This allows them to get great promotion without having to drop a lot of money on traditional album promotion.
Provide real content to your fans, let them know where they can get your stuff, but don’t shove it in their faces…according to bandmember Wecht.